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Alternatively, they can pay for a little data to download the app that’s just 800 kilobytes, or the Facebook For Android app where the app is baked into a tab.įrom these three identical entry points, users can use one of a selection of apps entirely for free. The country’s residents can then visit from their smartphone or browser-equipped feature phone for an entirely free entry point. To promote the app in Zambia there will be call-outs in the Facebook app, an awareness campaign, and notifications to Airtel subscribers. But the app is designed for people who would want the Internet if they about it and could afford it. Of course this perspective assumes the Internet is equivocally good for people, which may not be true for all cultures. They don’t know what it could do for their lives and livelihood. It’s a vague concept.” Rosen tells me “a lot of people don’t know what the Internet is. And those who don’t fully understand the web. Those who want the Internet but can’t afford it because data plans are too expensive. The 4.25 billion people who aren’t on the Internet but could be because traditional cellular connections are available fall into two buckets, says Rosen. ’s app is designed to provide critical services to all Zambians for free, while also spreading awareness of why the Internet is useful and might be worth paying for. “We really want to make that happen faster.”Ī Slice Of internet For Free, The Rest At A Price In this, ’s app will in fact grow Facebook by making usage free in Zambia.īut product manager Guy Rosen defends the project’s benevolent side by reiterating Mark Zuckerberg’s white papers, telling me that Internet access can have a profound positive impact on the carrier opportunities and education for people in the developing world. “We’re here to build a program that covers more than Facebook so we can accelerate the pace at which people are connecting to the Internet which is 9% a year” says Rosen. The initiative to get more people on the Internet is sometimes criticized as a Facebook growth tactic masquerading as altruism.
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, Facebook’s partnership with six telecom companies, is also working on drones and satellites to deliver Internet connection infrastructure to the 15% of people who are unconnected because they’re in remote areas with no cellular towers in range. But this new app with other services will be available as a compact, standalone Android app, baked into the Facebook for Android app, or freely available as a mobile website that the feature phones carried by the vast majority of Zambians can access. The Facebook Zero has been giving the developing world access to a stripped down version of Facebook since 2010. ‘s app is launching in Zambia before coming to other developing countries eventually, and is a partnership with local carrier Airtel who provides the free access in hopes that Zambians see the web’s value and buy pre-paid data through the app to explore the rest of the Internet.
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It also provides local health, employment, weather, and women’s rights resources. So Facebook’s accessibility initiative today launches its Android and web app for the developing world with free data access to a limited set of services including Facebook, Messenger, Wikipedia, and Google Search. 85% of the 5 billion people without Internet simply can’t afford data plans.